New Minute of Captain America Footage Pales in Comparison to this 10-Second Ra. One Teaser

ET has premiered new footage from the Captain America trailer, complete with a concise plot summary courtesy of Mark Steines. Thanks Mark! Besides the fact that Captain America finally throws his shield, I'm mostly interested in is this marketing trend of premiering previews for trailers, or in Michael Bay's case announcement trailers. How long until our comic-book movie marketing is condensed into ten-second spots comprised of split-second shots? Oh wait, that already happened?

Yep. Twitch Film just posted a teaser for a new Bollywood superhero movie called Ra. One which literally clocks in at ten seconds. But I think it actually has more edits than this Captain America footage!

The Captain America footage is below. The ending's kind of cute, and as noted, the Captain does throw his shield. Mostly though, it looks about the same as the TV-spot. Personally, I wanted more footage of Tommy Lee Jones.

After that, check out the Ra. One trailer, which I can only guess is some new experiment in subliminal message techniques, and possibly the future of marketing in this short-attention-span age. The word "Watch" keeps flashing across the screen between the strobe-light editing, and honestly, I kinda want to...