What Swamp Alien Movie Has NBC's Louisana Affiliate to Thank For Its Viral Breakthrough?

"What is this?!" writes The Hairpin's Edith Zimmerman about the following video, which details a local news team's coverage of what seems to be a swamp alien. Here at Movieline HQ, we have a guess: Some ridiculous bit of viral marketing! But what movie would decide to use NBC 33 in Louisiana for such shenanigans?

Assuming there wasn't some confusion by the Battle: Los Angeles marketing gurus (LA, LA, naturally), the pickings are mighty slim in the coming months. Maybe this little monster is a demon from the Anthony Hopkins film, The Rite. It could be from Sanctum 3D, but that film won't include cave monsters. There's also Apollo 18, which is about aliens on the moon (not to be confused with Transformers: Pink Floyd). Maybe it's just the work of some bored backwoods yokel. Or it's an actual alien. In any case, add the Louisiana Swamp Monster to the unsolved marketing mysteries file. Watch the skies, and apparently the swamps.

[via The Hairpin]