New Study Finds That People Who Watch The Office Are Douche Bags
In other words, if you're a fan of The Office, you're basically Jim Halpert. So says a new study by "psychographic ad targeter Mindset Media" about how the television shows you watch give marketers insights into your personality. For instance: "[W]atchers of The Office think they are superior to others. In fact, folks who consider themselves superior to others are 47 percent more likely to watch this show. These alpha dogs believe they are extraordinary and happily brag about their accomplishments." That's what she said?
As a longtime fan of The Office, it does hurt to see those numbers in black and white. Meanwhile, what does this all mean to marketers? "Brands that would be a good buy on the show include Starbucks and BMW Series 3, while McDonald's and Lincoln Town Car would not be so good." Ha! If only Mindset Media saw my bank account...
The Office isn't the only television show mentioned in the study, naturally. Liberals are 124 percent more likely to watch Mad Men than other people; "rebels" -- or rulebreakers -- are 61 percent more likely to watch Family Guy than non-rebels; and "so-called experimentalists" are 24 percent more likely to watch Glee (they also "may even feel happiness or sadness more intensely than others").
As for Real Housewives of Orange County, fans of that series are likely to be more "pugnacious" than normal viewers, meaning they don't really care much about keeping the peace and appreciate "glam brands" like Botox. Pause here to feign surprise.
· Research Links Personality Traits to TV Viewing Habits [AdAge via EW]
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Comments
But the study doesn't show what percentage of those douche bags prefer the UK version over the US.
Nor does it take into account those who watch the Real Housewives "ironically".
I watch the Real Housewives while ironing. Does that count?
I am so excited about the intense sadness of Glee watchers.
The only ad I ever remember from Mad Men is for Clorox, so they must be targeting clean liberals.
It doesn't say anything about how people who watch "Glee" hate themselves. Or maybe I'm just speaking for myself.
What about those of us who watch The Food Network in the dark while shoveling down "Lean" Hot-Pockets and frozen stuffed-crust pizzas?
What if I am a hetrosexual white male corporate executive that tivo's Oprah and All My Children. Please...somebody....please...I need to know...
Wow, this makes a lot of sense when you think about it wow.
http://www.web-privacy.edu.tc
What a laugh you gave me. If you're not careful, you might convince millions of television troglodytes that this is sound research. I might do a study of American football fans and homo-erotica. Or, I might do an analysis of the number of Christians who have intelligence quotients less than 100.
As an Office viewer, it's not so much that I think I'm superiour to other people. It's just that I think other people are inferiour to me.
Look at what you just said. Those mean the exact same things. You think you're superior because you think they are inferior. Obviously your "superiority" does not apply to your intelligence or critical thinking skills.
Well I watch The Office and I'm not a douche bag.
Yes. I, also, am not a douche bag.
While this may be true, I don't think I will reach my full doucheness until I start watching Hoff The Map.
If this apparently makes me a douchebag I'm fine with it.
I worked retail for 5 years, I -know- I'm smarter than most people.
If you were so smart, why did you work retail for 5 years? hmmm?
Even if The Office isn't enough of a douche bag indicator for you, this comment is certainly sufficient.