Underperforming Flipped Gets Clipped
It's not going so well for Rob Reiner's Flipped. The period family drama came out August 6 in limited theaters and was supposed to move into wide release this Friday, but instead of expanding, it will continue to drop theaters after a few weeks of tough box office. Five straight months of inexplicably constant LA Times coverage couldn't move the needle any? [THR]
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What I never understood about "Flipped" was its seeming "indie" status. It looked like a somewhat generic 50s/60s coming-of-age dramedy directed by Rob Reiner, who I think could walk into Warner Bros with that pitch scribbled on a napkin and walk away with a $30 million budget.
I actually *gasp* saw the movie and liked it, but it seems to have gotten zero publicity anywhere other than the LA Times? I practically have heard NOTHING about it (guess where I don't live). I don't think it would have even raised a mental flag with me in the movie listings except that I'd read the book recently.