Love and Other Drugs Trailer: Jake Gyllenhaal's Second Round with Anne Hathaway is Viagra-Aided
When Jake Gyllenhaal and Anne Hathaway got together in Brokeback Mountain, there were a few issues: Jake kept disappearing off on "fishing trips," Thanksgiving dinner took forever, and even in her most poignant moments, Hathaway simply couldn't keep the old-lady lipstick off her teeth. Things may go better for their reteaming in Ed Zwick's Love and Other Drugs if this trailer is any indication, because at least they've got Viagra on their side now.
The film is arriving with a faint whiff of Oscar hype thanks to a perfectly timed dispatch to Hollywood Elsewhere months ago that raved about Hathaway's performance as a lusty Parkinson's sufferer. Of course, you only get the "lust" part in this trailer, where Hathaway attacks Gyllenhaal's Viagra salesman for tricking her into toplessness (one wonders if she also attacked Zwick, since the film reportedly requires both actors to disrobe numerous times), then falls in love with him. It could be a whole lot deeper than it seems, but that final button where Gyllenhaal's roomie catches them about to get it on...well, do you really want to sell an Oscar movie with a joke we've already seen a thousand times in the ads for Going the Distance?
VERDICT: High hopes, with reservations.

Comments
How is it that he was shirtless more in this promo than in the entirety of Prince of Persia. It seems that this movie knows, better than Bruckheimer, what the public wants.
Oh my god, it's like someone is following me around on dates, taking notes. Does this mean I'm going to end up with a viagra-enhanced Jake Gyllenhaal? It might be just worth it.