Green Hornet Writer Evan Goldberg on 3D and Michel Gondry's 'Secret Shelf of Shame'

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Still, you have to admit that there are a lot of s**ty post-conversions in the marketplace right now.

Because they rushed it! They rushed it! I bet you a million dollars that if you were there [in the executive suite], you'd see them making the decision to rush it, financially. I mean, we pushed for 3D because we saw the mistake they made [by not greenlighting it in the first place]. I can confidently say that if you're at the panel where we're showing footage in 3D, you'll throw all your concerns out the window. And it's not even 100% done yet!

When Seth went to make Zack and Miri and Observe and Report, I went on a two-month campaign to figure out, is 3D smart? I went to all the companies and vendors and conventions and I talked to DPs and did all the research because we didn't just want to be, like, "Let's do this!" We concluded that this movie will be in 3D, and a huge portion of movies from now on will be in 3D, also largely because it will get you to the theater. I can get a TV as big as a theater in my house now, hypothetically. One of my friends has one, and we kind of stopped going to the theater because we can just watch movies at his place and make microwaved popcorn and stop when we want to.

So how do you combat that?

The theater remains relevant because of 3D. It makes it an event. You go there, 400 people put on their glasses, and it's just fun.

Then why wasn't Green Hornet shot in 3D to begin with?

Because we couldn't convince the studio to do it. Then, when all these disasters happened with other films, we said, "Look, it takes time, and they didn't take the time. We're gonna take the time and we're gonna do it right." It's just awesome. Also, this isn't a cartoon or a giant CG movie -- these are real people. My simplest pitch is this... What's more emotional: seeing someone cry on a movie screen, or seeing someone cry directly in front of you? The one in 3D.

I've been working on this movie for so long, and the 3D fights, they're just better. If the Bourne movies were in 3D, I would love the car chases even more! I can't wait for them to convert old movies to 3D. I want them to convert Terminator 2 to 3D more than I want anything in the world. I am 100% confident in 3D, and I still think it's nuts that people are so against it. I don't get it. I understand that Clash of the Titans and other things didn't work out, but 3D is a work in progress, and those particular movies rushed it. It's like if you rush the CG, and you end up with the effects out of, like, Wolverine -- I assume that's what happened, I don't really know what the hell happened there, but it was very strange. Take your time, like the other X-Men movies, where it looks awesome!

You definitely have strong feelings about this.

I'm passionate about this 3D s**t. [Laughs]

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Comments

  • stolidog says:

    truth is what seth said...we all just want to watch movies on big screens at home with our friends. Being in a theater with 4oo usually gross strangers is not fun. so, we have to miss the movies that only come out in 3d in the theaters.
    tvs have a lot of catching up to do...a lot.

  • JM says:

    1) You should've point-blank asked him how far along in the conversion process they are - what they showed at Comic Con could've been done a while ago.
    2) Clash of the Titans did work, in its own way - a Clash 2 has been greenlit and there are talks of a tv series. If it had relied solely on its 2d version, tickets would've cost less and there would've been less money to make up for a shoddy story/plot and its 60% drop-off over the second weekend would've looked even worse.
    3) 3D is here to stay as long as the studios believe they can continue to make money from it. Those studios want conversion done as cheap and fast as possible which is why I posed question #1 because they're more than happy to give rush jobs and bankrupt an fx house as long as they still get their movie.
    We'll see how things are in 2-3 years and if people are tired of it or theatres are broke because they wasted their money on the tech (like with stadium seating and the bankruptcies there).
    The comparison b/w black and white to color and its naysayers and the naysayers of 3D is bunk, imho. 3D doesn't really add anything, if it's done well (because most ppl want the Avatar, more subtle route), can be distracting if not done well, can be painful if really not done well. Color is something that can add to a movie - think Suspiria, Amelie, a Wong Kar Wai film - while currently 3D is more like the newest H'wood gold rush. There are creative people out there doing cool stuff but it might not fit with the studios' bottom lines.

  • Barbie Bonesteel says:

    @john DUDE don't even buy from that guy.. the only person who actually did help me make a living online is http://tinyurl. com/3yrh3qo