Hear the Song CBS Plans to Ruin Your Summer With
As if casting Justin Bieber in an upcoming episode of CSI was not enough torture for CBS viewers, the network unveiled a new marketing campaign at Comic-Con today that will inevitably end when thousands of Americans throw their television sets out the window this fall during the first twenty seconds of Hawaii Five-O's season premiere.
CBS President of Marketing George Schweitzer announced the Hawaii Five-O marketing campaign today which involves flooding a variety of channels with a slightly updated theme song from the original series. According to Vulture, CBS plans to brainwash prospective viewers by:
· Cellphone: You and everyone you know will be able to download the show's theme as your ringtone for free.
· Radio: CBS-owned oldies stations will broadcast Hawaii Five-O-sponsored music marathons so that your parents and every other parent they know can hear snippets of the theme song in between overplayed Temptations hits and possibly win a trip to Hawaii.
· College Marching Band Contests: Chances are that your alma mater already samples the popular theme in its halftime show but now CBS College Sports Network will host a contest in which winning schools will get their version featured on television.
· Magazine Ads: CBS plans on planting thousands of sound chips with the aforementioned theme song in ads for weekly entertainment and gossip magazines this summer.
And here, finally, is the song you should get used to ignoring:
· CBS Will Make Sure You Hum the Hawaii 5-0 Theme Song Whether You Want To or Not [InTouch via NY Mag]
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Comments
As long as it's not another WHO song on CBS, I'm fine.
(Though I DO hope it's a hit so we can have the "Hawaii Five Hos" parody we've all been waiting for.)
The most accurate way to know if a show will suck is if the main character, who is supposed to be someone of authority, always has that actor's 5 O'Clock shadow to avoid looking like a high school kid.
Stop spitting on Sonny Crockett. (You Heathen.)
There's no better way to boost tourism than by showing all the best aspects of the area in a sexy flash-cut intro with a hot song -- and then spend the balance of the hour highlighting the crime in the region.
CSI has offfically jumped the shark.
Is this show gay geek catnip? Alex O'Loughlin and Scott Caan, with Daniel Dae Kim and Grace Park?
When only old people watch your network and they don't comprehend what "jumping the shark" means, it's impossible to jump the shark.
It's an "if a tree falls in the forest" type thing.
When Sonny Crockett did it, it was a novelty. 25 years later it's sadly become a cheap cliche.
This theme you have here is NOT the same as the finished product. Though the actual is the same as the original, it's not synthesized like this one is. You should know that there are a lot of changes from pilot to premiere.
A flimsy theme "update" that already sounds like a ringtone, and a McGarrett who looks less experienced than a hall monitor. Producers caved to the marketing department on this one.
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