Why is the New Machete Trailer So Glum?

Machete is supposed to be fun, right? After all, when that fake trailer for Robert Rodriguez's low budget Danny Trejo vehicle played in the middle of Grindhouse, and then that hoot of a teaser poked fun at Arizona a few months ago, I'm pretty sure we were supposed to smile, eat some stale popcorn, and get psyched. So why does the new full-length trailer play it so straight?

There are some cool Michelle Rodriguez moments here and I love that shot of Jeff Fahey twirling in the hallway, but not only are they weirdly edited and strobed out like I just did MDMA on a Berlin dancefloor in 1993, they're treated with such solemnity that it's as though no one let marketing in on the joke. I think I still want to see Machete. I just don't want to see this movie.

VERDICT: Caution.

Machete Movie Trailer [IGN]