VIDEO: Bruce Willis Shows Us How to Buy Vodka, Because Why Not

It's wacky celebrity video day! Mere hours after we all hoisted a margarita to Gwyneth Paltrow's taco-making expertise, here we have Bruce Willis selling Sobieski Vodka for some reason (I'm sorry you didn't get the call, Leelee). It's all part of an advertising strategy that somehow warranted a New York Times profile despite adhering to the decades-old gambit of "Hire celebrity to sell product." Meh. They're no Seagram's wine coolers.