Victoria's Secret Confirms Rosie's Huntington-Whiteley's Transformers Casting as Human Product Placement
From American Idol duo Kelly Clarkson and Justin Guarini to any number of WWE stars, human product placement in movies isn't anything especially new. But there is a certain, synergistic milestone quality to Rosie Huntington-Whiteley's casting in Transformers 3, a foregone conclusion that appears to have been officially confirmed with a new video released by Victoria's Secret.
I'm not sure a mainstream filmmaker like Michael Bay has ever before directed the long-form commercials from which he's drawn the leading lady for his billion-dollar franchise -- or that said leading lady's primary on-screen experience involves writhing/lap dancing in various states of silence and undress. Certainly this marks the first confluence of product placement between a lingerie manufacturer with a toy company. I'd ask how Hasbro feels about its brand appearing next to a semi-naked model in the accompanying video, but clearly my naivete about just how cynically this system can and does work -- to think that an actual actor (let alone a proven star) might appear in a summer blockbuster -- has been too overexposed as it is. I am ashamed.
So! Here is more of RHW. She seems to be very good at being mostly undressed and moving provocatively while cameras swing and slide around her in no particular order or style. Congratulations to her and Bay, and Satan, I guess. His plan appears to be coming together right on schedule.
[via /Film]
