Is Lionsgate Hiding Killers?
If you want to hear what Movieline thinks of the Ashton Kutcher/Katherine Heigl vehicle Killers, you'll have to wait until opening day, as Lionsgate has declined to screen the film early for critics. "We want to capitalize on the revolution in social media by letting audiences and critics define this film concurrently," said studio publicists in a statement, before most assuredly bursting into laughter. Gee, what could they be afraid of? [HuffPo]
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Yeah, because that's how social media works -- Betty White showed up to host Saturday Night Live on that Saturday afternoon, and a million Facejerks clicked "Squee" concurrently.
I actually misread this as: “We want to capitalize on the revolution in social media by letting audiences and critics defile this film concurrently.”