Misogynistic Piranha 3-D Resorts to Tweeting Girl-Slapping Videos

In this installment of "How Desperate are the Marketers of Piranha 3-D Today?", let's browse the Twitter feed belonging to Derrick, the soft-core porn impresario (and Piranha 3-D perv) around whose Wild Wild Girls empire the film's viral campaign is based. And I do mean "viral," because this is the kind of stuff that makes you wish you had some antibiotics lying around.

Listen, Harvey and Bob Weinstein are influential marketers for a reason. And when they've got nothing left to lose (except for Miramax, but I digress), who can really blame them for attempting to galvanize the 18-25 male audience with tits, ass, and/or Jerry O'Connell surrounded by tits and ass? No second-guessing here! At least not until I saw this:

Which leads to this, which is just... come on. The film's Twitter feed is loaded with garbage like this, which hardly seems worth the mention except that pound-for-pound (no pun intended), it might be the most hideous, boorish and arguably explicit marketing campaign since After Dark Films' torture-porn ads for Captivity in 2007. And you might remember the MPAA intervening at that time, declining to rate the film -- thus stifling its distribution prospects -- until After Dark got its act together.

I don't know if the organization would dare stand up to Dimension over this, or if three years on from that ignominy anyone even cares anymore, but at some point you've got to ask whether these guys are selling sex, violence, stupidity -- or just garden-variety misogyny. Of course, if you really have to ask, you couldn't ever really know.

· @wildwildgirls [Twitter]