Friday Box Office: Unhappily Ever After
What a difference three years -- and one really bad sequel -- makes. When Shrek the Third opened over this weekend in 2007, it grossed $38 million on Friday; Shrek Forever After, however, could only score $20 million yesterday, this despite the added benefit of higher ticket prices and 3D. Yikes. No reason to start a collection for Dreamworks Animation, but Shrek Forever After will likely wind up around $50 million short of its predecesor come Sunday. Elsewhere, weep for Will Forte. MacGruber grossed an embarrassing $1.5 million on Friday and will be lucky to close out the weekend with more than $5 million. Insert bomb related pun here. The top-five after the jump.
1. SHREK FOREVER AFTER: $20,000,000 (new)
2. IRON MAN 2: $7,800,000 ($232,400,000)
3. ROBIN HOOD: $5,500,000 ($53,300,000)
4. LETTERS TO JULIET: $3,000,000 ($21,300,000)
5. MacGRUBER: $1,500,000 (new)
[Deadline]

Comments
Well, I mean, C'MON. I fast forward through McGruber when it's on SNL. I know teen boys were supposed to be the audience, but they are going to IM2 for the second (or third) time. As for Shrek, well, enough's enough, right?
I totally thought Macgruber was going to be the sleeper hit of the summer. This is so disappointing. It's Hot Rod all over again.
the marketing for the new Shrek movie has been non-existent. i didn't even know it was out this weekend.