Prince of Persia Gets Acquainted with Long-Lost Dunce Son

· This Prince of Persia junket is officially out of control. Watch as Jake Gyllenhaal, Ben Kingsley, and others field questions from a reporter claiming to be the time-traveling son of Gyllenhaal and costar Gemma Arterton. I wouldn't keep indulging these gonzo goofballs except... you know... it's a little funny. [ONTD]

· The new Fox animated series Bob's Burgers has a preview up. In it, you will see what a Fox animated series called Bob's Burgers already looks like in your head. [Zap2It]

· Mad Men's Vincent Kartheiser left his barren home to do a weird photoshoot with Caprica's Alessandra Torresani. She broke three ribs during the shoot. [JustJared]

· Ashley Olsen was among the 100 passengers in a United flight that made an emergency landing after a fire broke out in the cockpit. She is still the less-popular Olsen. [E!]

· Disney paid seven figures for Aline Brosh McKenna's live-action version of Cinderella. She's the scribe behind The Devil Wears Prada, meaning Cinderella should be well aware that her size-6 Balenciaga is the new 14. [Deadline]