Knight and Day's New Ad Strategy: Watch Tom Cruise Get Kicked in the Stomach

Remember when Tom Cruise jumped the couch on Oprah, and suddenly, all these Flash games sprung up online where you could hurl tomatoes at the star, punch him at the face, or otherwise abuse him to your heart's content? Well, the marketers behind Knight and Day must be going for that same demographic, as they're pushing a new viral video where Cruise's costar Cameron Diaz brutally kicks him in the stomach during a "stunt rehearsal."

If Ashton Kutcher and Katherine Heigl really want to distinguish their own Knight and Day summer doppleganger Killers, the gauntlet has been thrown down. Ashton, it's time to leak a Twitvid where Katherine "accidentally" tazes you during the contract negotations to secure her first billing on the poster.