Secret J.J. Abrams Plot Revealed
So, what's in the Iron Man 2-bundled trailer for Super 8, the next secret movie from J.J. Abrams? Says Vulture: "It shows a bunch of kids who are shooting a movie with a Super 8 camera in the seventies or eighties. When they develop the film, they notice that there's an alien creature in the frame." Sorry, J.J., but the Weinsteins may have you beat on this viral marketing job. [Vulture]
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Been there, seen that.
As long as it's super shaky, I'm in.
"Within days of the official trailer release, several bloggers had already noted the presence of a viral campaign promoting the film including a single website extracted from what appears to be handwritten notes on the film stock in the trailer. This type of marketing campaign echoes similar campaigns used for Cloverfield in 2007"
In other words, the movie has a thin story, and they desperately need to market it in such a way as to "trick" people into wanting to see it?
no norman... they know how to build tension... normally the tension builds as you watch the movie but this way they can build much more tension
besides cloverfield was an awesome movie