The Joneses Introduces Innovative New 'Spoiler-Poster' Campaign

In fairness to the folks behind the new poster for the Demi Moore/David Duchovny capitalist-hell satire The Joneses, there really is only so far you can go in describing the film without giving its central twist away. And as with last year's Moon, you could argue that the Big Reveal isn't even that, but rather just a sizable plot point between the first two acts. But in an era when one-sheets and trailers give away increasingly more of the movies they're trying to sell, even this poster is kind of a milestone of spoilerdom. If you can't put it together from the larger version after the jump, then great; I won't spell it out. For the rest of you, or anyone else considering going for the cast alone, forewarned is forearmed. (Click through for full-size.)

· Exclusive First Look: The Joneses movie poster [EW]