Friday Box Office: This Is OK
Is This Is It's Friday haul of $7,900,000 a success? On the one hand, it's good enough for first place, but on the other, expectations for a higher gross were dramatically inflated. Many box office pundits are pointing out that This Is It will most likely trail the total gross of the Hannah Montana concert film -- an odd comparison to be sure, since the only overlap in their target audiences came from the adults who dropped their kids off at the mall for Hannah. How many 10-year-olds do you know who were super psyched for Michael Jackson's swan song? The full Friday numbers, after the jump:
MICHAEL JACKSON'S THIS IS IT: $7,900,000 ($19,100,000)
PARANORMAL ACTIVITY: $5,800,000 ($74,000,000)
COUPLES RETREAT: $2,400,000 ($82,900,000)
LAW ABIDING CITIZEN: $2,300,000 ($46,400,000)
WHERE THE WILD THINGS ARE: $1,900,000 ($58,600,000)
SAW VI: $1,900,000 ($19,100,000)
THE STEPFATHER: $1,100,000 ($22,500,000)
CIRQUE DU FREAK: THE VAMPIRE'S ASSISTANT: $1,000,000 ($8,700,000)
ASTRO BOY: $950,000 ($8,800,000)
AMELIA: $900,000 ($6,200,000)
Comments
That's not a bad start. It only needs to make another $242,100,000 to reach that lofty box office prediction.