Sky-Vertising

Beginning Friday, ABC will launch an expensive skywriting campaign to promote the November 3 premiere of V. To draw people's gaze upwards, just as the series' spacecraft does in the sci-fi opener, the network is enlisting skywriters to draw gigantic V's over 26 U.S. landmarks. The skywriting will be done multiple times a day at each at each large market site (Sorry, Ackerhurst Dairy Barn) until the series launches. Had ABC decided to ditch the sissy cloud messages and launch its own UFO-like objects, we know someone that could have helped. [Hollywood Reporter]