This Is It Opening = $250 Million?
That's the hilarious five-day number making the rounds thanks to the folks at AEG Live, the concert promoters behind Michael Jackson's swan-song concert doc opening Oct. 28. Granted, the film is opening on 11,000 screens worldwide on Oct. 28, and there are more than a few cultish followers sucking up mountains of advance tickets. But $23,000 per screen implies a must-see, and do you personally know anyone who considers This is It a Dark Knight / Spider-Man / Pirates of the Caribbean-level must-see? Can I bet they're fewer than your friends who think Jackson's first posthumously released song is unlistenable? Spin away, Team AEG, but back off the Propofol. That stuff kills. [DHD]
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TO S.T. VANAIRDALE:I don't think team AEG is saying anything like "THIS IS IT" will do "SPIDER-MAN"/"DARK KNIGHT"/"PIRATES" kind of buisness, that would be crazy. However i do believe that "THIS IS IT" will do far better than what you seem to be suggesting.I don't know about $250 Million globally over a 5 day period, but you better believe this will be a hit, you can twitter that or whatever you wanna do S.T. Vanairdale. this concert film/documentary is a must see for the fact that it's the last thing we will ever see of MICHAEL JACKSON on the big screen. all i will say is do not under estimate the immense global popularity that Michael had,despite his ups and downs.