Friday Box Office: Go Joe
Despite the vehement protestations of young Dylan Dakota Banana Murphy, America made G.I. Joe a fairly staggering opening-day success. Paramount's daring "Fertilize Mid-America" plan clearly paid off with $22.3 million on Friday; if that pace holds through Sunday, it would give Joe the highest grossing August opening for a non-sequel. You're witnessing history, folks! Perhaps Sony might have thought to try a similar strategy with Julie and Julia, which performed just about in line with its modest expectations. And shed a tear for Funny People, which appears to be setting up for a slide of nearly 70 percent from last weekend.
G.I. JOE: THE RISE OF COBRA: $22,300,000
JULIE AND JULIA: $6,500,000
G-FORCE: $3,000,000
FUNNY PEOPLE: $2,600,000
HARRY POTTER AND THE HALF-BLOOD PRINCE: $2,550,000
[Source: Variety]
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Comments
Put me in the camp of people who think 'Funny People' is not only the funniest, but also the best and certainly most underrated movie of the year, thus far.
Maybe Universal should scrap their marketing plans for a third weekend push and put the whole enchilada towards an Academy campaign! Seriously, for your consideration: Adam Fucking Sandler for Best Actor.
This is a disturbing trend. Seems like big, dumb, badly-written movies have quickly become the norm. What's sadder is people are actually paying to watch this crap.