These Lips Are For Praising Brüno
Vassup! Sick of Brüno yet? Tough. Universal spent $100 million marketing this thing, which means you're going to have to read about his farshtinkeneh kugelsack some more. How much of that did they make back? It's after der jump.
1. Brüno
Gross: $30,426,000 (new)
Screens: 2,756 (PSA: $11,040)
Weeks: 1
For too long, Bavarian TV hosts with penchants for fringe sex acts involving live rodents and toilet-brush-outfitted gimp masks have been thirsting for positive images of themselves reflected off multiplex screens. Our hats are off, then, to Sacha Baron Cohen's Brüno, which flounced past lumbering woolly mammoths and mechanoid Step n' Fetchits to claim the weekend's top spot. When all was said and done, Brüno would have acquired full-blown A.I.D.S. (accumulated international and domestic sums) in excess of $35 million; still, a steep decline of 40% between Friday and Saturday suggests the audience for lip-synced rim jobs may be far more limited than Universal's rigorous market testing had initially implied.
2. Ice Age: Dawn of the Dinosaurs
Gross: $28,500,00 (cume: $120,573,000)
Screens: 4,102 (PSA: $6,948)
Weeks: 2 (Change: -31.6%)
Having been narrowly squeezed out last week by Michael Bay's epochal shit-vision, Scrat and Co. found themselves sandwiched between assorted varieties of screen explosions (robot- and ass-, for the most part) to claim the #2 spot for the second week running.
3. Transformers: Revenge of the Fallen
Gross: $24,200,000 ($339,208,000)
Screens: 4,293 (PSA: $5,637)
Weeks: 3 (Change: -42.8%)
So much ink has been spilled praising Skids as being the breakout slur of Transformers, it's easy to forget just how many other special elements went into making it The Worst Biggest Money Maker of All Time. Take Mudflap, for instance: Sure he doesn't have the obvious bling of his partner, but is that any reason to label him "the Racist-Robot Dunkleman" and relegate him to a dustbin marked Things Steven Spielberg Wishes He Could Take His Name Off Of? A moment of appreciation for Mudflap, if you please.
4. Public Enemies
Gross: $14,111,000 ($66,538,000)
Screens: 3,336 (PSA: $3,393)
Weeks: 2 (Change: -44.2%)
One can't help but wonder what Michael Mann's Depression-era crime saga might have become had Depp been given license to indulge his quirkier actorly impulses; the world may not be ready for his vision of John Dillinger as a cross-dressing, sexually ambiguous freak in pancake makeup, a top hat and dreadlocks, but I sure am. Then again, maybe he's better off saving that for the J. Edgar Hoover biopic. Or Brüno 2. (Same diff.)
5. The Proposal
Gross: $10,507,000 ($113,764,000)
Screens: 3,158 (PSA: $3,327)
Weeks: 4 (Change: -18.3%)
In light of news that The Proposal's put-upon assistant has won the derby to become Warners' next big screen superhero, I'd like to hereby endorse reuniting Ryan Reynolds with a certain co-star with whom he demonstrated palpable screen chemistry: The second Betty White comes out in her Star Sapphire dominatrix outfit, we'll see just who is telling who to "suck a hot c**k."
[Figures: Box Office Mojo]
Comments
That $100 Mil was well spent Universal - Bruno's opening was $4 million more than Borat's - in the dead of summer, no less. Congrats!
Also: seeing Bruno was like getting hammered with complete a stranger at a bar. You have a great time, but the next day, I was like, "Wtf? Who was that guy? Did I drink Jaegermeister last night?