The Way to Rosario Dawson's Heart is Through the Zoo

· Eager to return to comedy after the laff riot that was Seven Pounds, Rosario Dawson has signed on as Kevin James's co-star in The Zookeeper. The Happy Madison offering features James as the jilted title character, whose animals confide the secrets for winning back and keeping the woman of his dreams. Among them: Tranquilizers, hand-feeding, security fencing, and a sizable water feature for midday frolicking. [Variety]

· Agents for every middle-aged actress in Hollywood are on their phones this morning to HighRoad Entertainment, which optioned the original screenplay Looking for Norma Desmond. The story follows fading star Betty Moran, whose career arc bears noted similarities to those of the famous Sunset Boulevard diva -- the role that earned Gloria Swanson an Oscar nomination in 1950. There are worse trajectories to retrace. [THR]

· Will Smith and his Sony enablers will re-team for American Can, about an ex-Marine who helped to save hundreds of people after Hurricane Katrina flooded their can factory. [The Wrap]

· Roadside Attractions completed its pickup of Happy Tears yesterday at Cannes, finally guaranteeing America the Parker Posey/Demi Moore/Rip Torn family comedy it has craved for years. [Variety]

· Not so fast with that Martin Luther King Jr. biopic, DreamWorks: Two of MLK's kids are threatening legal action over the use of his likeness and speeches, rights to which his son Dexter King controls and authorized access earlier this week. The 'Works issued a statement Wednesday pleading for family unity and pledging not to "borrow" King via CGI for a crucial sequence in the next Indiana Jones film. [THR]

· Your alarming fact for the day: New research shows that in the past six months, while 53% of U.S. consumers have gone to the movies, 63% have played a video game. [THR]