Much-Anticipated Iron Man 2 Photo Basically Could Have Come From Iron Man 1

Now, this is how you do marketing in the Twitter age. On Wednesday, director Jon Favreau set the Twittersphere abuzz by announcing (in under 140 characters), "First official pic from IM2 will run in USA Today on Friday. I'll post a link." The fanboy press went wild, posting news updates about the miraculous, anticipated event, counting down the hours until, surely, USA Today would premiere a photo of Scarlett Johansson and Mickey Rourke having sex on the Iron Man costume while Kate Mara held up a sign saying, "I'm playing Captain America." And what happened?

Well, USA Today published a picture that pretty much resembles an outtake publicity photo from the first film. Oh, and in the accompanying article, Favreau said he wouldn't be revealing any new information. This is the saddest deflation of fanboy buzz since Wolverine lost his on-screen wang.

· First look: 'Iron Man 2' explores the unmasked life [USA Today]