To be fair, I'm sure the whole of Star Wars fandom has done its part to keep the instant ramen industry alive through the generations. And the Japanese love Star Wars. Maybe Yoda and noodles were always two great tastes that taste great together?
I'll admit, I understand the Nissin marketing team's choice of tagline even less: "Boil Japan." Boil Japan? I hardly know Japan! (groan)
Anyways, sure. Eat some Cup Noodles while wearing your new Tauntaun Nikes or whatever. George Lucas will really sign off on anything, won't he?
[via @MartiniShark]