Now that his behind-the-scenes Red Hour video has become an unlikely, unintended viral smash, Ben Stiller wants to get in on this lucrative thing we call "online"! The first step: Open a Twitter. Done. Next step, maintain a Facebook fan page? OK, well, done. Third step: Record all of this. Why?
We can only hazard a guess, as Stiller isn't promoting any new projects we can discern. Maybe, now that he's trying to gather some of that indie cred that Mark Duplass told us about, Stiller's tired of hanging out with the Olds and is ready to cultivate a young audience to sell his upcoming, mumblecore-ish Greenberg to. Or, more likely, maybe the sketch comedy alum simply wants to get back to his roots and has found the perfect venue for short-form humor.
Enjoy this brave new world, Ben! It won't be long before you learn what Lost character you are, and also, what dicks everyone is on Twitter.