Avatar re-ushered in 3-D in a massive way to audiences back in 2009, grossing over $2 billion that year in the U.S. alone, while Summer-season '12 release Marvel's The Avengers scored well into the 10-figure gross mark. And Ang Lee's ventured into 3-D with his anticipated Life of Pi due out in late November.
[Related: INTERVIEW: 007 Scion And Skyfall Producer Barbara Broccoli On Growing Up Bond]
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"3-D is fantastic for the right material, but we're not sure Bond is the right way to go," said Skyfall producer Barbara Broccoli in a recent interview with A.P. "With our movies, there's a lot of challenges to 3-D, particularly when you've got a lot of action and a lot of quick cutting."
Broccoli added, "It has to be right for our story. Unless you can do something as well as [Avatar], it's probably not worth looking at."
Broccoli and her half-brother Michael G. Wilson have spearheaded the last seven Bond films. Wilson added that some have poked around at the idea of converting some of the old Bond films into 3-D, perhaps taking a cue from Disney animated classics in recent years, but he called the suggestions "more of a novelty."
One piece of visual stimulation Skyfall is embracing is IMAX. The film will be released there a day early on November 8th in North America.
So, Bond has mostly adapted to the times. Should the 3-D prove to be more than a medium-term fancy, seeing Daniel Craig as 007 flying, falling, shooting and in your face with millions of adoring cross-generational fans may yet happen. Craig has signed on for two more Bond films, which will be the 24th and 25th installments.
Neither is planned as a 3-D pic, but said Broccoli: "Who knows? We'll see if things change in the future."
[Source: A.P.]