The MPAA won't even insist on the customary 90-day window between R- and PG-13-rated versions. Great! No one will ever accuse them of making it up as they go along ever again! From a Weinstein Company press release:
The Weinstein Company aided by the guidance and consultation from attorneys David Boies and Ted Olson, announced today that the MPAA has lowered the R rating, given for some language, for BULLY to a PG-13 in time for the film’s April 13th expansion to 55 markets. The scene that has been at the forefront of the battle with the MPAA, the intense scene in the film that shows teen Alex Libby being bullied and harassed on a bus, has been left fully intact and unedited. BULLY director Lee Hirsch felt editing the scene was not an option, and subsequently refused to do so, since it is too important to the truth and integrity behind the film. Also a victory is the exception the MPAA made by allowing the film to be released with the new rating before 90 days, which is the length of time their policy states a film must wait to be in theaters after a rating change to avoid confusion or inconvenience for moviegoers.
This decision by the MPAA is a huge victory for the parents, educators, lawmakers, and most importantly, children, everywhere who have been fighting for months for the appropriate PG-13 rating without cutting some of the most sensitive moments. Three uses of the ‘F word’ were removed from other scenes, which ultimately persuaded the MPAA to lower the rating. Hirsch made the documentary with the intent to give an uncensored, real-life portrayal of what 13 million children suffer through every year.
The new rating, which came about with the great support from MPAA Chairman Chris Dodd, grants the schools, organizations and cities all around the country who are lined up and ready to screen BULLY, including the National Education Association and the Cincinnati School District, the opportunity to share this educational tool with their children.
Of course, the latter organizations always had that option, but what good is accepting parental permission slips without the prospect of getting the full ticket price as a result?
Sigh. I know this is a "Forget it, Jake, it's Chinatown" moment if ever there was one, but to come to work every day and see so many otherwise smart, savvy and skeptical industry observers and pundits just pass along such cynical, craven marketing spin for months without ever communicating Harvey's obvious calculations to their readers — to treat the Bully ratings saga as a legitimate cause — is a just a total failure. It's a total embarrassment. Taking nothing away from the film or the consequences of bullying, what kind of a complacent creep do you have to be to smilingly shovel so much of these people's bullshit? Or to keep taking the MPAA at its grotesque face value? Or to accept some bullied teenager(s) carrying the banner for a movie on behalf of the most notorious bully of the modern Hollywood era? Or to pull a paycheck every day for publicizing such bald-faced lies? Puke.
Anyway, the entertainment industrial complex wins again. Whatever. So much for Good Friday.
[via Deadline]
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