Okay, okay. SXSW isn't quite as douchey as this video suggests -- though the divide between the Interactive/Music folks and the Film attendees always feels like some sort of class division. But earlier today, I did overhear the following while walking downtown:
"What if pills could contain... ideas?"
And also:
"The thing is, I already have a green trucker hat!"
Here's hoping more notable SXSW '12 events happen that warrant their own NMA video. Where's Jake Gyllenhaal when you need him?
[NMA]
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