Behold the press-shy Williams with a pseudo-Marilyn bedroom coif, selling sex with the vulnerable eyes of a deer. A very sexy deer, mind you (images via Just Jared):
Now, the PR move prompts a few questions: Is this really a historic, proven trend among female Oscar nominees? (See: Kate Winslet's nude Vanity Fair spread, evidence in Stone's theory, which may or may not have helped convince Oscar voters that her turn in The Reader was worth honoring.) Why won't Meryl Streep (or Viola Davis, as Stone notes) take the same tack? And how far does a spread focusing on Williams' sexiness and bare body help further the sentiment that she's a great actress who turned in one of the best performances of the year? (Have the GQ readers who'd bite at this headline even seen My Week with Marilyn?)
I'm partly skeptical because the GQ cover isn't particularly great, taking nothing away from Williams' loveliness. My favorite image of the bunch above is the mirror shot, which allows that great face to convey real vulnerability and fragility -- as if Williams had a moment of clarity, standing in front of a photographer in her see-through nightie, realizing that life as a would-be Oscar honoree on the campaign trail isn't so wildly different from that of the doomed Monroe, compulsively and self-consciously putting on a pout for the cameras. Yes, sex sells. But does it really win Oscars? We shall see...
[To clarify: The Oscar nominations are announced Jan. 24; member voting closes Feb. 21.]