How do you possibly promote a movie about a promiscuous high school student in the '80s? If you're ripping a page out of the Weinstein Co.'s Dirty Girl's marketing book, try launching a blog where users can anonymously share their deepest, darkest, most twisted sexual fantasies... then making it accessible for anyone aged 13 and up! Um, guys...?
Today Movieline received a press release announcing the viral marketing website for Abe Sylvia's Dirty Girl called Dirty Secrets Blog, a "wildly addictive blog [that] lets users anonymously spill their dirty secret." There, after confirming that you are at least 13 years old -- seriously, only 13 years old -- users can create a clever pseudonym and post about their own naughty musings and sexual fantasies, just the way Dirty Girl's heroine Danielle (Juno Temple) might...if she had access to the Internet in the '80s.
Take a look at some of the threads (warning: NSFW):
Will you be partaking in this sexy marketing adventure? Or does the idea of this sexual fantasy blog targeting teenagers make you cringe and wish for simpler times like Oklahoma in the '80s? Maybe that's the actual intention of this viral venture.
Dirty Girl premieres October 7 and follows "the story of two mismatched misfits headed for the bright lights of California, and how they discover each other and themselves through a funny and serendipitous friendship." The Juno Temple-starrer is rated R "for sexual content including graphic nudity, and for language," and though it's not readily apparent exactly what the quirky road trip pic has in common with the Dirty Secrets blog aside from its title and filthy mind, Weinstein Co. might want to in the least reconsider boosting its age-gate. Otherwise youngsters who aren't even old enough to buy a ticket could wind up learning a lot more from the film's viral blog than the film itself.
Update: We've added evidence that users only need to be 13 to enter the site.
Second update 10:15pm PT: The blog's age-gate has been increased to 18 years and older. Good move.