Movieline

VIDEO: Paul Rudd Gives Harvey Weinstein Some Hilariously Bad Marketing Ideas for Our Idiot Brother

Lest you think The Change-Up and this weekend's 30 Minutes or Less are the final entrants in this summer of R-rated comedies, The Weinstein Company still has Our Idiot Brother scheduled for Aug. 26. The Sundance hit features Paul Rudd as the titular dullard, along with Elizabeth Banks, Zooey Deschanel and Emily Mortimer as his put-upon sisters. Should be an easy sell, right? (Especially to the indie hipster crowd.) Well, maybe not -- provided this new Funny or Die video of Rudd pitching marketing ideas to Harvey Weinstein is legitimate. Wait, it's not? It's just a hilarious spoof? Oh, good. Click through to laugh.

"How about a billboard with my face on it? My actual face. Live. You figure it out."

[via Deadline]