Continued Cameron, via translation: "Everyone in Hollywood knows how important it is that a film is a brand before it hit theaters. If a brand has been around, Harry Potter for example, or Spider-Man, you are light years ahead. And there lies the problem. Because unfortunately these franchises are become more ridiculous. Battleship. This degrades the cinema."
Note to Universal: When the guy that made a movie about 9 foot tall aliens who use their tentacles to have sex with nature calls your movie ridiculous, you might have a problem.
ยท James Cameron Blasts Peter Berg's 'Battleship' Adaptation [Reelz Channel]