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Easy A Director Will Gluck on Emma Stone's Star Quality and Amanda Bynes's Semi-Retirement

The upcoming Emma Stone vehicle Easy A is all about how one simple thing can change your reputation overnight, so what will the highly anticipated high school comedy do for director Will Gluck? In advance of the film's Toronto Film Festival premiere, Movieline talked to Gluck about his postmodern approach to comedy, his next movie Friends with Benefits (which is competing against two other projects that want to use that title), and the asthma attack-inducing power of the female orgasm.

There's a lot of online buzz about Easy A already...I feel like I read a post on Jezebel about it once every two weeks. Are you cognizant of that hype?

I try not to read the internet because it's mostly just a sea of hatred. [Laughs] But people have been telling me that, and it's very exciting, actually.

Every decade seems to have a really great female-led comedy, from Heathers to Clueless, to Mean Girls, and I think a lot of people are hoping Easy A will be in that tradition. Were those an influence, or were you trying to make more of a John Hughes movie?

I'm very influenced by John Hughes, and I tried to make a movie that he wouldn't be embarrassed to watch. I also like doing movies with a female protagonist, so I tried to marry the two. Hopefully, it's influenced by both.

Tell me how this script came to you. It was a hot script, but if I remember correctly, it was originally conceived as R-rated. Was there any conflict about making it PG-13?

Not with me. I read the spec and it was great, great writing, but I thought this movie could have a chance of having a lot of people see it, because it's about reputation and where you stand in your social standing. Frankly, most of the people going through that are in high school, so I always wanted it to be PG-13 and I rewrote it to broaden its appeal. There's no reason for it to be R -- it's a movie about sexuality with no sex. Also, I always like pushing the envelope with stuff, and when it's R, there's no envelope.

You say that it's a movie with no sex, but it does have Emma Stone faking an orgasm.

Oh no, she wasn't faking an orgasm! You misconstrued that. She was having a sneeze attack. [Laughs]

Still, is that the sort of thing you had to work with the MPAA on? They're notoriously afraid of the female orgasm, faked or not.

Look, I've worked with the MPAA in the past, and I know they're hyper-aware of teen sexuality. The one thing about this movie is that's it has a pretty nice message: Have sex when it's on your own terms, and don't tell everybody about it. So the MPAA was pretty supportive of it overall and helped us with stuff.

I hear that Emma had a very real asthma attack during that orgasm scene.

Yes, Emma did have an asthma attack. That's the most exercise she's ever done, probably. [Laughs]

She's only gotten more popular since you made the movie, but did you have any trouble casting her over some familiar face from the CW?

No, because one good thing about Sony is that they knew that this was kind of a special movie -- a weird kind of movie, but weird in a good way. They never pushed anyone on us, and you've seen how good the cast is that we got for this movie, so they were very supportive about casting all the best people. The way I auditioned the [lead] role is that I had all the actresses come in, but then I had them all go home and do any page from the script into their webcam and sent it to me. Em went home that night and emailed it to me, and I walked over to the head of the studio with my laptop and said, "This is our girl"... If I were to put money on anyone, Emma Stone is going to be a gigantic star. She's the best actress and the best person I've ever worked with.

Some people may not expect a movie like Easy A from the guy who made Fired Up. Are you OK with that?

Yeah, I think it's a progression. I'm proud of Fired Up, and I think the people who saw it seemed to like it a lot. People who didn't see it didn't like it, which is always interesting. [Laughs] That movie is about sexuality, but there's no sex in that, too. So if you watch Easy A and then go back and watch Fired Up, I think you'll see that it's from the same guy.

Was your own high school experience as sexually fraught as your movies?

No. My high school experience came from watching movies about high school. I grew up in Tokyo and New York, and I went to the United Nations national school and Japanese school, so my high school was nothing like this at all. I think I like doing this to high school movies because it's what I would imagine high school to be like. Emma never graduated from high school, either -- she came out to Hollywood at fourteen. It was a movie about American high school made by two people that didn't have the normal American high school experience.

Easy A is the last film Amanda Bynes made before her retirement announcement. Did that surprise you?

The stock answer I'm giving on that is...well, you know that she's unretired, right? It actually speaks to the movie a little bit, that there's all this text messaging and one thing you say can get out instantly. I think it wouldn't have been a story two years ago when no one tweeted about anything, but now that everything's broadcast, stuff that shouldn't really become a story does become a story. I don't think she's going to retire. That's the thing about this: I tried to make a John Hughes movie -- and with all due respect, I know I didn't come close to making one of his movies -- and then you add in the internet, the social networking, the "every thought we have is broadcast" society that we live in, and every decision that you make now is much more magnified.

You said that the internet can be a very poisonous place, but you've worked on a lot of TV shows that the internet championed, like Grosse Pointe or Andy Richer Controls the Universe.

And The Loop, too. Here's the thing about the internet. [Laughs] I love that people on the internet are getting behind this movie, and I feel fortunate and humble that they are, but I've also seen it destroy things. When I did TV, I loved reading that real-time feedback, because everyone who posts on the internet has the potential for a great idea. The only thing about reading the internet for a feature film is that you're done with it, and they're commenting on stuff before they've seen it. My favorite thing that I did read about Easy A is that people are complaining about how Cam Gigandet is too old to play a high school student and how lame that is. You've seen the movie -- that's the point [of that character]!

You've been shooting your next movie, Friends with Benefits, starring Justin Timberlake and Mila Kunis, but Ivan Reitman is doing a comedy starring Natalie Portman and Ashton Kutcher and wanted to use that name, too. Who knew that this would be the next edition of "two comet movies coming out" or "two volcano movies going up against each other"?

It's crazy, yeah. That's so random. There's [an upcoming] TV show with the name, which is being run by my best friend, ironically. [Laughs] But the other film called Friends with Benefits is changing its name. It's kind of a weird zeitgeisty thing, isn't it?

Is it weird to you, after having paid tribute to those 80's movies, that you're now competing against a movie that Ivan Reitman is directing?

That's interesting. [Laughs] I've never thought of that, and it's funny -- in New York the other day, we actually shot in front of the Ghostbusters firehouse. But I think they're two very different movies.

How so?

I don't know. He has an incredible track record and I don't. How about that?

That's a very humble explanation!

I really think it will help when one of them gets renamed. I mean, listen, every romantic comedy over the last twenty years is about the same thing, right? The two characters in this movie played by Justin and Mila are in this generation like you and me where they've grown up on romantic comedies. They comment about these romantic comedies throughout the movie, and as they go through their storyline, they realize that they're in a romantic comedy story -- as two regular people who aren't in a movie would comment on. They're very cognizant that they're in this story and they're like, "Oh, we know how this is gonna end," and they think they're gonna be different, but they end up embracing the fact that they're going through a romantic comedy moment. In life, I talk about movies all the time, but most movies tend to forget the fact that pop culture exists outside their movies. I'm totally embracing that. They know that they're in New York City, they know that they're going through this pat storyline of boy-meets-girl, but they kind of embrace that, and in the end Justin kind of turns it on its head and makes it a romantic comedy for Mila.

Easy A is kind of postmodern about teen movie cliches, too. Do you feel like you have to deconstruct a genre to build it back up again?

I think if you don't give a nod that this has been done before or this story is older than dirt, it kind of rings false. As soon as you give a nod to it, the audience understands that they're all in on the joke and they can be relieved and watch the story happen. I really believe that adage that there are only six stories to tell, so if you comment that this is one of the stories, I think it can be fun to deconstruct it.

[Lead Photo Credit: Jason LaVeris/FilmMagic]