On the heels of Facebook's Betty White coup, the social networking site is testing its influence again by launching another campaign meant to revolutionize network television. Only this time, instead of taking on the seemingly impossible task of making Saturday Night Live funny again, Facebook is targeting PDA equality on primetime television. Easy enough, right?
While Modern Family's beloved gay couple, Cam (Eric Stonestreet) and Mitchell (Jesse Tyler Ferguson), have not kissed once this season, the Facebook movement seems to have been inspired by a single frame in last week's episode "Airport 2010." When Phil Dunphey (Ty Burrell) and Mitchell get to the airport just in time for the family's flight to Hawaii, Phil and Mitchell excitedly greet their significant others in contrasting side-by-side public displays of affection. Phil plants a kiss on his wife (Julie Bowen) while Mitchell hugs his partner Cam (Eric Stonestreet).
A few disgruntled Modern Family fans aired their grievances on Facebook and formed a group this weekend called Let Cam & Mitchell kiss on Modern Family! Already, over 700 users have joined the movement and Modern Family cast member Jesse Tyler Ferguson has acknowledged the campaign on his Twitter account by announcing "I will sign it if you do too!"
Do you smell another Internet victory?
ยท Let Cam & Mitchell kiss on Modern Family! [Facebook via Vulture]