Hard times like these call for diversification, and Bruce Willis is doing his part by locking down his place as the official face of Belvedere's Sobieski vodka. The four-year reupping promises Willis a 3.3 percent stake in the brand, currently valued around $122 million but having been plagued by "safeguard" status -- the French equivalent of Chapter 11 -- since July 2008. Belvedere reps now say they're expecting U.S. sales alone to double in '09, thanks in part to their celebrity spokesman. A beleaguered Hollywood, meanwhile, will closely observe the "paid-in-vodka" standard as a potential salary model for other stars in the years to come. [Reuters]