We've gone back and forth on the marketing for The Girl With the Dragon Tattoo, from parsing its initial, pseudo-bootlegged trailer to trawling its mysterious Tumblr to breaking down both NSFW and maybe too-SFW images to spending eight early minutes with David Fincher's adaptation of the international bestseller. In a nutshell, it looks good! And today's new, extended trailer looks even better.
No one wants to be in the tank for a movie based solely on glorified commercials, but come on. These are great commercials! The story takes real shape (especially for newbies with no prior experience with the book or the original Swedish adaptation), the characters' edges sharpen, and Fincher's arresting images beg to be expanded and explained. It's just sinister and cold and sexy and affecting from top to bottom -- just the kind of remedy you want to mainline after spending time with, say, the J. Edgar trailer. (If you really feel like indulging, check out the high-definition version at Apple.)
VERDICT: Yes, yes, a million times yes.