The brand that is Gwyneth Paltrow continues to expand: According to the New York Post, the Oscar-winning actress, Glee guest star, Grammy performer, and GOOPster -- among many other qualifiers -- will potentially team with Hearst for a new cooking-based magazine. Paltrow, you'll recall, is no stranger to cooking, having previously worked with chef Mario Batali on the book Spain: A Culinary Road Trip. Expect the equally busy James Franco to start his own wood-working magazine shortly. [NYP]
