With everything in the world going to pot, sometimes it's hard to remember that documentaries can be fun. Not everything has to be a downer like Restrepo or a outrageous indictment like Inside Job! Banksy knew this all too well, which is part of the reason why Exit Through the Gift Shop was so well-received last year. Morgan Spurlock knows it, too, which is which The Greatest Movie Ever Sold will be so well-received this year.
The first trailer for the Sundance favorite has arrived online with as much flash and personality as Spurlock himself. The Oscar-nominated director decided to make a film about product placement by immersing himself in product placement, and the results produce both laughs and shocked guffaws. (That guy from Sheetz saying he'd be on a collector's cup like a "wet t-shirt," for instance.) Hell, even Jimmy Kimmel is on board for this one -- the "Inception of documentaries" pull quote belongs to him. What does that even mean? As Ralph Nader says, maybe the answer lies in your sleep.
VERDICT: Sold. (Har!)