OMG: The Breaking Dawn Title Treatment Arrives; Wait, What?

At the risk of being a jerk: Has anyone actually seen the phrase "title treatment" before? "Title card," sure; but "treatment"? It just seems like we're in new territory here -- one similar to the place where that Transformers: Dark of the Moon announcement trailer lives. (And looks awesome; what can I tell you?) Anyway, click ahead to see your first look at the title treatment for The Twilight Saga: Breaking Dawn, Part I. There's no butter-colored sex, but there is some fancy, curly typeface. So, win!

[Click the picture for a bigger look]