No bidding war necessary for Morgan Spurlock's latest Sundance documentary. The Greatest Movie Ever Sold -- which will premiere at the festival -- was officially picked up by Sony after a lengthy courtship. "Sony Pictures is the greatest distributor a film could have," said Spurlock in a statement. The Greatest Movie Ever Sold -- which focuses on product placement in movies -- will hit theaters in April. Fun! You can keep up with all of the happenings at Sundance by following Movieline's extended coverage right here. [indieWIRE]
