The first trailer for Real Steel is here, and it delivers pretty much what it promised from the start: A Shawn Levy movie... about boxing robots... developed and trained by Hugh Jackman... as a father working out his issues with his adolescent son... while muttering and/or barking a succession of cornball action-movie clichés. One of them will no doubt turn up on the poster; let's deduce which.
Critics will no doubt zero in on, "The human body can only take so much," but why hate? (And anyway, haven't we cried enough psychically damaged tears today after the Transformers 3 teaser?) Let's play amateur marketer -- which of these would you roll with?
· Charlie Kenton is in the house!
· Our main event tonight features pain!
· The Steel never stops.
· Let's make some money!
· Bring it!
Alternatives [e.g. WZZZZ! CLANK! VWOOOOP!] welcome. The film opens next October, so take your time.
VERDICT: Inconclusive.
[via The Playlist]