The Virginity Hit, produced by Ferrell and McKay, is the story of four teenage friends who videotape the misadventures of the last member of their group to lose his virginity. It was shot in a documentary style that made it look like the entire film was recorded with a cell phone -- with mostly Zack doing the filming. The marketing strategy of building buzz at college campuses, then releasing the film wide, never paid off -- to date The Virginity Hit has grossed only $556,792. I spoke to Zack about the disappointing box-office and what, if anything, could have been done differently, his scorn toward the marketing of Catfish and the YouTube masturbation video that got the attention of Ferrell and McKay -- and, also, his grandmother.
You first met Will Ferrell And Adam McKay through an Internet video you filmed.
That's right! I had posted a video on YouTube which was the story of my sister walking in on me masturbating when I was 16. But I convinced her to be behind me, under false pretenses, and she had Vietnam flashbacks during the incident while I was talking about it. And I guess I caught some attention from the Funny or Die guys. It was one of those videos you make and you're like, "Well, this is going to do nothing." It was just one of those videos I made because I was bored. I wasn't trying to make my sister look silly, I was just like, "I'm bored."
Though, I think that's a reason a lot of people masturbate.
That's true. I have a feeling when I was editing that video I probably masturbated. I put it on YouTube to show my family. I thought that was a funny joke -- to send it to my whole family [and] basically admit to my whole family that I masturbated in their house for the last four years. I put it on YouTube to send to my parents and then my extended family -- and they had a sh*t storm. My grandmother was pretty upset. That was funny, to just see my grandmother go, "Oh, no" -- the almost utter disappointment.
The Virginity Hit is an interesting concept. What did you think you were making versus how it turned out?
I originally thought it was a really new take on this played-out genre. And then when we started, I remember reading it and being like, "This is so funny, the ideas in here are so funny." And then I remember shooting the first bit, which was a teaser to sell the movie -- it was the ball-shaving bit from the movie, the day I met Matt [Bennett]. To see what the final product is now, I didn't know how much fun it was going to be. I kind of went in thinking that this is a movie and I had to be professional; as professional as I was, it was Crazy Town. It was so much fun. It's an experience that I look back on and I can never see the movie for the movie, just because so much of the movie is just us hanging out. All of the pranks -- that stuff really happened. We were degenerates for three months. We were f*cking around and having fun. There was one review that I really liked. [It] said in a negative light -- and I took it as the highest compliment -- "It's Jackass." I love that.
In your opinion, why did The Virginity Hit fail at the box-office?
I don't think it was shown in the right light. It's a hard thing to do: To show a movie that is so fun and unique and different and just show how it's different -- I think that's almost impossible. I don't know what could have been done, but I think changing how the movie is versus how it's perceived is a hard movie to market. Because it is different and you expect one thing from the trailers and that stuff never happens. It was very real the way we handled situations and very stupid the way we handled situations -- like real teenagers. We kind of went along the route of, "If you're offended, don't have kids," because this is how they act. I think if we were just weirdly real with it, I think it would have at least talked to some people. For a horror movie it's so easy to get people to talk about it: "Oh, did you see that scary part?" With a comedy it's so difficult because if you don't have recognizable faces, as well as comedic one-liners...
Or have sex with a pie.
Yes! Exactly. People won't trust that it's funny. Listen, I'm not going to say that the movie is for everyone. I know for a fact that it's not for everyone.
Could the film have been marketed better? I know it started out on college campuses; would it have been better to just release it wide?
I think right after that initial buzz, because of the "Are you a virgin?" thing, I think more people would have been interested. Because it's also capturing the five second attention span of America. And I'm dead serious most people don't watch YouTube videos for more than five or 10 seconds. So what you need to do, in five or 10 seconds, you need to get people into a theater. In all honesty, I have no idea how to market the movie. I have ideas, but who knows if those are going to work? I think everyone gave it their best try. Maybe people will find it on DVD. Hold on (sneezes). Sorry, I had to sneeze.
Bless you.
Thank you.
I always feel weird saying that. I think that came from the middle ages when people could possibly have the plague if they sneezed. I'm fairly certain that you don't have the plague.
It's just like the reason we put "In God We Trust" on our denominations. What the f*ck are we thinking? All religion aside, why would we put "In God We Trust" on all of our dollars. It's so stupid. It's almost fear of the inevitable. "Oh, God, thank you. I will not die now."
It's the fear of what might happen to them after they die if they do things to themselves like you did in your video.
That's true. You know what's really funny? Can you imagine a really anxious person who always needs to hear "Bless you" after they sneeze, and they're alone?
People do get mad if you don't say it. I suppose it's the courtesy factor which people get upset about.
But even on that courtesy, more people say "Bless you" than hold the f*cking door open. If someone is like, "Well, that wasn't very courteous," that's great, man -- next time you have a door and there are people behind you, hold it open for 10 seconds. I don't understand it at all.
That can be tricky, too. Some people hold the door open when I'm too far away and I feel I need to hurry my pace as not to be rude. I'd rather they just not hold the door open.
Oh, yeah, there's a buffer.
Some people don't get the buffer. If it's more than 10 feet, there's no need to hold the door open.
(Laughs) Yes! I'll give it 15, unless they're moving very slow.
When you see something like Catfish, does it piss you off that these guys are trying to pretend their movie is real, as opposed to yours where there's no such claim, but it also didn't get the buzz of Catfish?
If for some reason we marketed ours as a suspense or horror film, which theirs is not -- I'd say it's a black comedy. I think the end is so tragic but funny because these guys are not bewildered at all. I don't mean to speak out, but it surprises me that people think that's a real movie. It's kind of weird to me. And the thing is, if we marketed ours as a horror movie, we would have made crazy amounts of money.
There's your lesson for the next time. Speaking of, what do you have coming up?
I'm writing a movie called Pranksters with my friend Matt Bennett. And I'm writing two TV shows and I honestly do have some suff down the pipeline that I can't talk about. But good stuff coming soon. And everybody go out and see Jackass 3D.
A plug for something you're not in? That's great.
Listen, I want you to put that. [With] the donkey, Ehren was shaking so much. I have to say, with 3-D, the butt volcano was insane. I'd say my favorite one was probably "Bee Tetherball." So everybody go see Jackass 3D.
I feel during every interview a plug should be thrown out for someone else's film.
Hey, that's how our industry grows.
[Top photo by Eric Charbonneau/WireImage]