With copy boasting that James Franco gives "one of the greatest performances of all-time," the full-length trailer for 127 Hours arrives to officially welcome its star to the Oscar party. Not that he needed any welcoming -- Franco sits third on the list for Best Actor in this week's edition of Movieline's Oscar Index -- and, sure, he's trailing Jesse Eisenberg and Colin Firth in the entirely-too-early-to-call race for Best Actor, but do those men have their trials and tribulations scored with Band of Horses?
Of course not! Helped along by "The Funeral" -- a song which would need a moratorium, if it weren't so freakin' awesome -- the first full-length trailer for 127 Hours introduces much of the "'Can you take it?' machismo" that Oscar-winning director Danny Boyle brings to the story of Aron Ralston (Franco), an adventurer who -- spoiler? -- was forced to amputate his lower right arm after being pinned under a boulder in 2003. There will most certainly be blood (and sweat and tears.)
Other co-stars like Treat Williams, Kate Mara and Amber Tamblyn are briefly shown (and the voice of Lizzy Caplan is heard), but this is The James Show through and through and he looks more than up to the task. This isn't the "greatest performance of all-time" for nothing, right?
VERDICT: Sold.
If the video gets yanked down, head over to Apple.