"That could have been worth 500,000 hits on NBC.com," the technology-forward host told Daily Variety yesterday. "People are looking for it. We worked so hard on it and it's our own network, and it's a good commercial for our network. It's so simple, just pay for it." For now, watch Jon Hamm fist pump, Tina Fey dirty dance, and Lost's Hurley burn calories here. [Variety]