Michael Cera and Jason Schwartzman took the promotional TV news segment to the next level this week, filling in a whole weathercast in Atlanta for the sake of Scott Pilgrim vs. the World. It was entertaining (watch out for the bus!), but not necessarily the best tie-in between the film's audience and the information at hand. Thus the crack news producers at Movieline HQ have had a look at the late-summer/early-fall movie slate and worked out a whole newscast just for the studios. Suggestions (and the original video) are after the jump.
CRIME: The Other Guys
Everybody knows that if it bleeds, it leads -- and depending on where you live, that can mean the whole first 10 minutes of the newscast. It's depressing! That's nothing a guest appearance by the stars of America's No. 1 movie can't fix, though. "And now, reporting live from the scene of the arson, and from Sony's hit comedy The Other Guys (in theaters now), here are Mark Wahlberg and Will Ferrell. What can you tell us, fellas?"
COOKING: Eat Pray Love
Is there any star this summer better suited for an anything-goes cooking segment than our crazy aunt Julia Roberts? Put her on with some tipsy Ewoks and watch the drunk sparks fly.
WEATHER: Piranha 3D
Cera and Schwartzman has undeniable ironic flair, but what the five-day forecast really needs is a blast of Jerry O'Connell's nubile, half-naked fish-food-to-be hiccuping their way through the weather between sapphic bursts of affection. The thing is, knowing the Weinsteins, they could probably sell this in half of the country's top 20 markets by the end of the day.
TECHNOLOGY: The Social Network
Still a ways off at the end of September, David Fincher's film would be an ideal tie-in for a segment about the inexorable mainstreaming of social marketing and/or the villainous young monster who foisted it on us. The actual viral marketing occurs, however, after Fincher and stars Jesse Eisenberg and Justin Timberlake filibuster against the helpless anchor from the first question to the commercial break. Perfect for YouTube.
SPORTS: The Expendables
Obviously. R-rated, of course.
And the original, just for kicks:
[via Vulture]