Hear the Song CBS Plans to Ruin Your Summer With

As if casting Justin Bieber in an upcoming episode of CSI was not enough torture for CBS viewers, the network unveiled a new marketing campaign at Comic-Con today that will inevitably end when thousands of Americans throw their television sets out the window this fall during the first twenty seconds of Hawaii Five-O's season premiere.

CBS President of Marketing George Schweitzer announced the Hawaii Five-O marketing campaign today which involves flooding a variety of channels with a slightly updated theme song from the original series. According to Vulture, CBS plans to brainwash prospective viewers by:

· Cellphone: You and everyone you know will be able to download the show's theme as your ringtone for free.

· Radio: CBS-owned oldies stations will broadcast Hawaii Five-O-sponsored music marathons so that your parents and every other parent they know can hear snippets of the theme song in between overplayed Temptations hits and possibly win a trip to Hawaii.

· College Marching Band Contests: Chances are that your alma mater already samples the popular theme in its halftime show but now CBS College Sports Network will host a contest in which winning schools will get their version featured on television.

· Magazine Ads: CBS plans on planting thousands of sound chips with the aforementioned theme song in ads for weekly entertainment and gossip magazines this summer.

And here, finally, is the song you should get used to ignoring:

· CBS Will Make Sure You Hum the Hawaii 5-0 Theme Song Whether You Want To or Not [InTouch via NY Mag]