Your Turn: Summarize Michael Bay's 3D Hansel and Gretel in 10 Words or Less

A lot of Web commentators will no doubt spin entire hypothetical stories, subplots and other random determinations from Monday night's press release confirming Hansel and Gretel, a 3D adaptation of the Grimms' forest-bound fairy tale to be co-produced by Michael Bay. But I think this calls for a more enlightening, interactive approach. In other words: You tell everyone else what to expect -- and do it in 10 words or less.

For your aid, find the press release and teaser poster below. And remember, as per Bay and Co.'s motto, this is where "brand science meets great storytelling." On your marks, get set, go.

Hansel and Gretel in 3D is an action packed visual FX filled version of the classic Grimm Brothers' fairytale. In addition to the infamous witch in the gingerbread house, the film showcases the legendary creatures of German mythology. These Teutonic beings will be designed by Joseph C. Pepe, the lead character designer from Avatar. The film is live action.

The movie is being produced by The Institute and Kalliope Films. The Institute was co-founded by Michael Bay and Scott Gardenhour. Kalliope Films was founded by Kira Madallo Sesay. The movie is scheduled for a spring 2011 shoot on location in Germany. Scott Gardenhour and Kira Madallo Sesay are the producers on the film. Hansel and Gretel in 3D exemplifies The Institute's motto: "Where Brand Science Meets Great Storytelling."

About The Institute:

The Institute is a multi platform media company that integrates exceptional creativity with brand marketing discipline to produce the best in entertainment.

Their unique model employs consumer engagement, marketing, production, financing, and distribution, resulting in marketing and entertainment products that correspond with consumer demand. No matter the length, medium, or format, The Institute generates innovative content to connect with consumers and audiences, create efficiencies, and, ultimately, drive profits.

Founded in 2001 by Scott Gardenhour and Michael Bay, The Institute boasts an interdisciplinary team of creative thinkers who develop engaging and entertaining content for film, television, commercials, the web, apps, games, and beyond. Gardenhour and Bay's extensive and award-winning experience has guided The Institute's creation of effective marketing & multi-media productions for brand leaders such as Audi, Nike, Hallmark, Burger King, Wal-Mart, Toshiba, Chase Bank, LG, AT&T. Our creative teams have produced and/or directed big screen blockbusters such as Pearl Harbor, Armageddon, Coyote Ugly, Jumper, Transformers, and Transformers: Revenge of the Fallen. In 2006, The Institute earned the coveted Emmy Award for Required Reading, a groundbreaking long-format commercial produced for Hallmark.

[via Moviehole]