Movieline

Get Ready For 'Emo' Strawberry Shortcake: The Movie

Color me irresponsible, but I'm going to go ahead and deduce that Hasbro's re-introduction of Strawberry Shortcake this month at Comic-Con is a prelude to the trade story we all know is coming: The aromatic toy will have its own girl-oriented franchise in development by the end of the year. What else is there to expect from the promised "emo" version with a yarn hat and... sex appeal? "She's always been a girl that Mom and kids adore," said Jeffrey Conrad, the executive whose company licenses the character to Hasbro. "Now she'll be able to provide a little extra eye-candy for the fan boys and at Comic-Con." A direct-to-DVD release is officially planned, but come on. This could be Girl With the Dragon Tattoo for fruit-scented dolls. Developing... [NYT]