Movieline

Movieline Guesses Which Upcoming Movie Trailer Will Use Ke$ha's 'Your Love is My Drug'

    • Her comically bad Saturday Night Live performance aside, pop strumpet Ke$ha -- gotta love that dollar sign -- seems to have a knack for creating ridiculously infectious radio hits that television and movie marketers can't stop exploiting. For instance, the ubiquitous "Tik Tok" has appeared in numerous trailers, was the unofficial theme for upfront week and even replaced the famous Danny Elfman opening on an episode of The Simpsons. The fact that Ke$ha's latest single, "Your Love is My Drug," is even more catchy than "Tik Tok" simply cannot be lost on Hollywood. But which upcoming movie will exploit "Drug's" constant radio presence during the summer of 2010 to liven up its trailer? Movieline investigates.

    · Eat, Pray, Love

    The Julia Roberts led adaptation of Eat, Pray, Love already has an unofficial trailer theme song -- Florence & The Machine's Grey's Anatomy approved "Dog Days Are Over" -- but when Columbia realizes they need to go younger in the second wave of marketing, is there a better artist than Ke$ha to capture the growing feelings of love between Roberts and Javier Bardem? Probably.

    "Drug" Use Level: 3 out of 10.

    · Easy A

    The original trailer released back in May used "Poker Face" to great effect, but by the time this thing comes out, "Poker Face" will be but a distant memory. And since Lady Gaga's summer entry, "Alejandro," is more ballad-y than trailer-y, Ke$ha's hit could slide right into the sweet spot. Unfortunately, "Your Love is My Drug" doesn't seem to have anything to do with the Scarlet Letter-like plot of Easy A.

    "Drug" Use Level: 6 out of 10.

    · Inception

    Ha, kidding! Just wanted to see if you were still playing attention.

    "Drug" Use Level: N/A.

    · You Again

    Bland September release date: Check. Romantic comedy: Check. Already established willingness to use pop music in its marketing (the original trailer used last summer's hit "Good Girls Go Bad"): Check. The random Betty White appearance: Check! If You Again doesn't use "Your Love is My Drug" during its marketing campaign, someone should probably get fired.

    "Drug" Use Level: 9 out of 10.